Ethical heart 🌳

Care about sentient organisms. Go beyond product to have sustainable ecosystem and environment. Balance work and life.

What this means in practice

Bee welfare first: Every product decision must consider its impact on bee health and colony survival. We're not just extracting data from beehives - we're actively contributing to bee conservation and sustainable beekeeping practices.

Environmental stewardship: Our technology should help create a more sustainable world. This means building energy-efficient systems, supporting regenerative agriculture, and considering the carbon footprint of our operations.

Human sustainability: Team members are whole people with lives outside work. We design our culture and processes to support long-term career growth without burning people out.

Ethical data use: Bee colony data reveals intimate details about agricultural practices and environmental conditions. We handle this information with respect for both the bees and the beekeepers who trust us.

Behavioral expectations

• Question the purpose: Before building features, ask whether they truly benefit bee populations or just create more data
• Consider long-term impact: Evaluate decisions based on their effects over years, not just quarters
• Respect natural cycles: Understand that beekeeping follows seasonal patterns and biological rhythms that can't be optimized away
• Protect privacy: Treat beekeeper data as confidential even when they're willing to share it publicly
• Work sustainably: Take breaks, use vacation time, and speak up when workload becomes unsustainable

Examples in action

• Declining a lucrative contract that would involve practices harmful to bee colonies
• Building predictive models that help beekeepers reduce pesticide use rather than optimize it
• Choosing renewable energy providers for data centers and offices
• Implementing features that help beekeepers identify and protect native bee species alongside honeybees
• Flexible work arrangements that accommodate team members' personal responsibilities

Sustainability principles

• Regenerative impact: Leave ecosystems better than we found them
• Circular economy: Design products for reuse, repair, and recycling
• Local knowledge: Value indigenous and traditional beekeeping wisdom
• Biodiversity support: Consider impact on all pollinators, not just managed honeybees

Work-life integration

• Boundaries: Respect time zones and personal time
• Mental health: Provide resources and support for psychological well-being
• Growth paths: Offer career development that doesn't require sacrificing personal life
• Purpose alignment: Ensure everyone understands how their work contributes to bee conservation

Also

Do not exploit Do not value money over life